Equipment is a fashion brand known for its classic and effortless styles. The branding reflects its minimal aesthetic—clean typography and layouts with a lot of white space. Although the color palette was mostly limited to black and white, the creative director encouraged pops of color where they made sense. As the lead designer for the brand, I worked on designing all of the marketing collateral including some art direction. Whether product samples didn't arrive in time for a model photoshoot or we simply needed more content, I would go down to the studio and collaborate with the photographer to shoot flats. I would provide lighting references and we'd style the products using the resources we had. Here's a selection of work.