Equipment
Design: The Archives Campaign
Equipment was founded in 1976, or as the kids like to say nowadays the 1900s. In 2020, they launched a capsule collection paying homage to their French heritage. The capsule collection featured 6 new styles inspired by some of the pieces from the archive. Because this collection was inspired by the past, I loved the idea of introducing black film frames into the creative. Here are the completed assets.
2020

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