O Positiv was the first health company I ever worked with. One of the first things I noticed working with a health company was the amount of information it conveys to its customers and potential customers—although important, it was a lot. As the email lead, one of my biggest challenges was designing assets that organized all of the copy in a clear and visually engaging way, all while maintaining email best practices. Product launch emails were some of the most content-heavy emails. For the first email, I would connect with the ecommerce designer to make sure launch creative aligned across-the-board. Then I would take the lead in selecting images and designing creative that met the goals of the briefs. Here's select emails from 4 different product launches.